The M Store was launched in 2010 as an off-campus alternative source for adult Griz apparel. That has expanded to include youth, toddler and infant clothing, along with gift and home items and many novelties. Our vision is to provide excellent products and exceptional service in a fun shopping atmosphere. The M Store is a pre-game gathering spot for Griz Nation on football game days.


The M sits on Mount Sentinel overlooking Missoula and the University of Montana. At 620 vertical feet and 13 switchbacks above the campus, it is Missoula’s most recognized icon. Taking our name from those roots sets a high standard that we strive to attain every day.



Owners Carl and Annette Rummel have strong roots in Missoula and Montana. Carl is a 4th-generation Montanan from a Bitterroot ranching family and came to Missoula in 1972 to attend the University of Montana, graduating in 1976. Annette is a 2nd-generation Montanan from a Butte mining family, moving to Missoula in 1995. Our six children were born in Montana, and our parents and grandparents are buried here.

We are part of the fabric that makes Montana a truly special place. We know what it means to be part of Griz Nation, and, like you, Maroon and Silver are our favorite colors!


We have a diverse product line including Nike, Antigua, Blue 84, Boxercraft, Colosseum, College Kids, Creative Knitware, League, Legacy and Top of the World. We also feature Montana-made products from Clearlake, Design to Print, Hamilton Group and other companies. We seek out new vendors, and products are changing constantly to enhance your shopping experience.